Survey reveals women’s priorities with skin care – what’s top? Anti-ageing
A discount voucher website has published revealing survey results on what women look for when buying skincare products, and apparently anti-ageing ingredients come out as most important.
Over 70% of 25 to 65 year olds consider this to be an important factor when choosing between different products on the market.
The second most important criteria are products that promise to minimise dark circles and/or puffiness under the eyes – the result of which can also create an ageing effect. A whopping 59% considered this important.
Next was concern about the condition of their skin, with 54% of women looking for products that specifically cater for dry and sensitive skin. Following that was products that tone and firm the skin and after that anti-blemish ingredients, around a third of all women considered both of these to be important.
Overall we seem to be more concerned with the results of skincare rather than its overall impact on our skin or on external factors. 9% of women consider organic ingredients as an important factor whereas only 2% look for products that are ethically or Fairtrade produced. 21% look for products with hypoallergenic ingredients whilst only 14% consider looking for products with an SPF as important.
The results mirror what are often asked for at our Skin Clinic – anti-ageing procedures such as Botox, dermal fillers, microdermabrasion and chemical peels are the most popular amongst our patients.