Love Your Skin for Sun Awareness Week
We’ve just entered what has been gloomily predicted to be “the coldest May for 100 years”, and so far it seems to be living up to the hype. So it’s a touch ironic that this week, 30 April – 6 May, is the annual British Association of Dermatologists’ Sun Awareness Week!
The week is part of a wider campaign which runs every year from April to September, aiming to raise awareness of skin cancer through encouraging people to self-examine for early warning signs, and educating people about the risks associated with excessive tanning.
Though as a nation we’re more aware of the risks of suntanning than ever before, it’s an alarming fact that cases of malignant melanoma among 15-34 year olds have been steadily rising since the 1970s, and they’re still going up.
Cancer Research UK attributes this rise partly to the fact that suntans became fashionable in the 1970s, with the rise of package holidays. And more recently, TV programmes like The Only Way is Essex have helped to maintain the suntan’s status as a must-have fashion accessory.
But it’s not only basking in the sun that takes a toll on the skin. Simply being outside exposes your skin to potentially harmful UVA and UVB rays. It’s easy to think you’re safe when the weather is cold and drizzly, but it’s important to remember that even though it can’t be seen, the sun is still there. Which means it’s still exerting an influence on your skin.
So how can you protect yourself? The best way to guarantee yourself maximum protection from sun damage is to wear a good sunscreen every day, rain or shine.
Slap on the sun cream
The Heliocare range available from Aurora Skin Clinics is specially formulated using patented technology to offer advanced protection against both UVA and UVB rays – UVA rays being responsible for premature ageing, and UVB rays causing sunburn which can lead to skin cancer.
Designed to be worn every day over moisturiser, Heliocare is available in a range of SPFs and formulations to suit your individual skin type, lifestyle and the time of year. The range also includes tinted sun creams and gels to give you a golden glow, and oral supplements to help protect your skin from within.
Though it’s possible to reverse some of the visible signs of sun damage using skin peels, microdermabrasion and wrinkle reducing injections, as the old saying goes, prevention is better than cure. So look after your skin – it’s the only one you’ve got. And if you really must have a tan, fake it!
If you’d like to start taking care of your skin with the Heliocare sun protection range, call 01844 211777 for more information, or visit our cosmeceuticals page.