Botox and other non-invasive surgeries keep US aesthetic industry growing
America is understood to have reached a plateau when it comes to the size of its plastic surgery industry, with the peak growth seen during the 1990s and 2000s, however the rise of non-invasive procedures such as Botox is making sure that the numbers continue to steadily rise.
The American Society of Plastic Surgeons recently released their figures on the industry for last year, and whilst many traditional plastic surgery procedures grew only slightly, non-invasive treatments witnessed a 6% year-on-year rise.
There are a number of reasons for growth in this particular area, the first of which is the lifespan of the procedures – Botox and other treatments such as chemical peels have had a shorter life than surgeries. Another reason is its recovery time and subtle effects – opting for a non-invasive treatment is less risky, enjoys much less recovery time and often incurs no tell-tale signs of obvious work having been done.
In addition to this the cost per treatment is far lower than traditional plastic surgeries. Although treatments are usually not permanent, as is the case of other cosmetic procedures, they spread the cost with smaller payments, making it seem more affordable. As many are often of an anti-ageing ilk the rising popularity of them may be resulting in patients who are getting plastic surgery such as a facelift later, because they are taking action on their skin at a younger age.
Botox was the most popular procedure in 2012, followed by soft tissue filler, chemical peel, laser hair removal and microdermabrasion. Such procedures also continue to enjoy increased popularity here in the UK.